Once you've established a clear Phone Number Database call-to-action for your email campaign, you're ready to measure. You can express this target in absolute numbers – 20 downloads of the eBook – or as a percentage. You get this percentage Phone Number Database by dividing the number of desired actions by the people who clicked to the landing page. Suppose 245 people click through from your email and a total of 20 of them Phone Number Database have downloaded your e-book, then the CTA percent. Is that good or bad? You only learn that when you have sent multiple email campaigns with a clear objective.
Or you compare this figure with Phone Number Database the figures of other campaigns, such as your Facebook campaigns. An average for a clear landing page with an attractive offer is between 2.5 percent and 11 percent. Wordstream has a good article on this subject. Tips for calls to action The conversion of your call-to-action can Phone Number Database also lag behind for many reasons. The most important is that the CTA is not found by your customer. That often happens when you're using a landing page that isn't set up for that one Phone Number Database purpose. Keep it short and clear Make sure the call-to-action is (over) clear. Are you directing your recipient to a page with a CTA.
Then make it immediately Phone Number Database clear what you want from him. Be sparing with text, use clear images and leave nothing to chance. A call-to-action is usually accompanied by a form. Keep that form as short as possible. Of course you want to ask the lead or customer the question, but don't do that. Building the relationship Phone Number Database slowly will give you more than enough time to ask everything you want to know. pre-filling If possible with your email marketing solution; make sure to fill the form with the data you already know about your email subscriber.