Telemarketing is not uncommon these days, many products can be found over the phone, and health products are no exception. Health product marketing is mainly about understanding customer needs through dialogue, so as to sell products to customers. But customers are always hard to find, and now the rents for rented houses in towns and cities are high. Telephone sales have become the best choice for health care product marketing.
The four-character mantra of telemarketing: start with a greeting, end with a blessing. Service with a smile, sincere enthusiasm. Listen carefully and answer patiently. Know it with reason, move with emotion. Calm down, don't panic. Follow the good temptation, the haste is not enough.
Posting newspaper adverts → answering inquiries → facilitating sales → free door-to-door delivery (or buying from pharmacies or pharmacies). Nowadays, many products are sold in this way, especially newspaper adverts to start the health care products market. That's true, but not much can be done well on the phone. Some pharmacies and manufacturers operating health care products have serious problems in terms of customer satisfaction and heavy losses. It can be seen that the quality of consultation calls directly affects the sales of products. And most of the telephone sales can lead to the delivery of high-quality goods to the door, which increases the profit margin, and the sales caused by the telephone will reach 50% to 70% of the total sales. Therefore, this important part of the consultation telephone must be paid attention to. And according to the consultation call, we can record and store the details of each caller's name, age, home address, physical condition, medication status, and information feedback in the form of a database for extraction and tracking at any time. At the same time, it also prepared for the pre-conference marketing information accumulation.
Free door-to-door delivery is to improve our services. We sell not only products but also services. It is a five-star service concept that provides customers with humanistic care, which not only shortens the distance between us and customers, but also enables customers to enjoy Recognizing our products also recognizes our services. Sales made by phone calls are the smartest sales. Different from the terminal promotion of the store. You can only listen to the voice and not see the person, but let the consultants feel your sincerity, enthusiasm, and professional medical knowledge. So this issue must be taken seriously. It is better for telemarketers to use those with rich medical and pharmacy experience and certain sales skills rather than sticking to medical theory.
Analysis of the consultation population
a. People who are not cured for a long time
Features: I have been ill for a long time, and I have taken a variety of drugs or health products, but the effect is not very good, and I am still suffering from illness. This kind of person is disgusted with the marketing of health care products from the heart, but because his health is still poor, he is still dependent on medicines and health care products. When he gets new information, he has to ask, and usually ask some extremely mean, extremely professional questions. Because this group of people is a group of people who have become doctors for a long time, and they are very proficient in medicine and pharmacy. If you find that your answer is wrong or illogical or violates the principles of medicine, you will immediately become suspicious and give up purchasing the product. idea. Such people belong to the "old fritters" and are mostly concentrated in the middle-aged and elderly people.
Therefore, when answering their telemarketing list questions, such people must not overly publicize our products, but should be more realistic and explain the advantages of our products. It should be objective. You can ask about the drugs or health care products they have taken to find out their shortcomings, that is, why they have no great effect, and at the same time, they can accurately convey the advantages of our products to the other party. Because most of these people are in pain and feel cheated because of the ineffectiveness of taking a certain product, first of all, to this group of people, you should get close to them emotionally, say some thoughtful words to comfort them, and let them accept your feelings first. for people. Then slowly and in-depth communication, do not need to talk too much about the product, try to let him ask about the product and then talk about it. But at this time, we must not exaggerate the efficacy of the product. We can only give some examples, such as many repeat customers, and some people in some places have good results soon after eating. For such people, it is much better to tell the truth than to brag.