Nayak said. But in recent months they have become a major public relations nightmare for the company. My story from earlier this month, An In-Depth Look at Google's Biggest Search Quality Crisis, provides more insight into this. All attention has registered with Google. “People [at Google] were really shocked by all of this. This, although it was a small issue [in terms of number of searches], it became clear to us that we really needed to fix it. It was a big issue, and it's an issue we didn't appreciate before,”
Nayak said. Suffice it to say that Google appreciates the issue now. Hence today's news, to highlight that she is taking concrete actions that she hopes will bring about meaningful change. Improved autocomplete search suggestions The first of these changes jewelry retouching service concerns "automatic completion". This is when Google suggests topics to search for when someone starts typing into a search box. It was designed to be a way to speed up research. Someone typing 'wea' probably means searching for 'weather'.
Auto-completion, by suggesting this full word, can save the searcher some time. Google's suggestions come from the most popular items that people search for and which are related to the first letters or words entered. So while 'wea' brings up 'weather' as the main suggestion, it also returns 'today's weather' or 'tomorrow's weather' because those are other popular searches starting with the letters people actually do . Since the suggestions come from real things that people are researching about,