A call to action Click-to-tweet messages The text is full of jargon and otherwise difficult to read links and duplicate content Title, subtitle, title and description Terms used inconsistently Publication date Writer's name Metadata Keywords Scroll length Rest points Load time Accessibility SEO Shareable. Job Function Email List This is just a possibility to make you think. Job Function Email ListAssess the things that will help you meet your business goals.
Ask yourself what you need to know about your content to support your strategy – what will a successful audit tell you? Dig accordingly. Job Function Email List How do we put together a working team? For a content audit team to be successful, it needs a team manager, says Cathy, and it needs members from all stakeholder groups: IT, marketing, line of business, and so on. Job Function Email List Once the team is formed, the company must commit to auditing the content regularly and properly.
Content audits should be part of the job requirements. As Cathy put it, "If people are going to be measured at the end of the year, you can be sure that it will be done." Conclusion Cathy likens uninvented, unaudited content to Job Function Email List a library without a catalog. Job Function Email List You can't manage your content – keeping your entire collection fresh, useful, discoverable, and relevant – if you don't know what you have.