You will definitely care about the word of mouth of the product, so how is this word-of-mouth indicator: NPS (Net Promoter Score) calculated? Seeing the score displayed, you don't know if it's good or bad? do not worry! In this article we will show you the following category email list three: What is a good product word of mouth NPS; how to obtain and calculate your NPS score; How to boost your NPS Net Promoter Score. 1. What does a good NPS score look like? We counted category email list the NPS of over 150,000 organizations with an average score of +32. If nothing else, your NPS score above 0 is good, above 20 is benign, above 50 is excellent, and above 80 is amazing.
Yes, any score over 0 will be considered "good" because there are more recommenders than detractors. However, for an ambitious company, if it exceeds 0 points, you are just a poor student in your class. If you want to be higher than the average, the NPS score needs category email list to exceed 50 points, but this score is a bit general and cannot be judged based on it. What is your NPS level. Let's take a look at the data benchmarks based on the NPS mean ranking: The average category email list NPS of the bottom 25% of companies is 0 or negative; The median NPS of the middle enterprises is +44; The top 25% of companies have an average NPS of +72 or higher.
This data seems to be more convincing, can you determine your NPS by comparing it with it? Not yet, because the services of different industries category email list are very different, which leads to different NPS averages between industries. For example: US subscription TV service category email list provider NPS is significantly worse than Internet retail industry NPS, so it is not very reasonable to compare its score with the average of all enterprises. So, let's narrow it down to the industry, what is a good NPS value for your field? We counted domains in 3 common categories. professional services (legal, financial, etc.), technology (telecommunications, computer manufacturers, etc.),